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What is a Geeky Marketer anyway?

Hi. I think I may need to explain myself just a bit.

A Geeky Anti-social Valedictorian

Years back I was high school valedictorian. I was a rather antisocial intellectual kid. I played the clarinet, and did a pretty good job of learning the trumpet in short order. I did door-to-door sales in college, and studied in Spain for a year. By my shyness and discomfort in social situations continued for years. At one point, as a technical support person, I visited Brazil and was able to instruct corporate students how to use a complex computer user account management package - in Portuguese. I love languages.

So then I moved to Asia. My technical skills started to be less important, and I really had to understand people speaking other versions of English - Australian English, and the pigeon English languages in Singapore and Malaysia, commonly referred to as Singlish and Manglish. I’m still struggling with the pseudo-English in Malaysia. My take on this is - in the US, we are concerned with grammar and pronunciation, and “proper American”. Same goes in England, South African and Australia / New Zealand. Here in Asia, things seem much more focused on communicating, and “proper” anything is often out the window.

So now, again a handful of years later, I’m intrigued with marketing. Getting across an idea of what a software package, a book or a blog website can do for a person just piques my interest. Now, I can’t claim any great success at marketing as yet. But over the past years I’ve been having a lot of fun playing with the tools that marketers use. Blogs. Autoresponders. Membership scripts. Forums. PHP scripts for various things - social bookmarking, membership sites, forums, etc. And since I have loved playing with scripts (PHP is a scripting language used on websites), I have been having fun modifying the way that various PHP scripts behave. When I get an idea in my head, 99% of the time I get the script to do what I want it to do.

Not A Marketing Success…Yet

I have dabbled in writing newsletters. I’ve had a couple blogs for about 9 months now. But these never really fit me properly, or I never got my mindset in order for them. That’s not really important. What is important is this - I’m realizing that I can play “tech support” now for a whole flock of people that are trying to do marketing on the Internet, and the technology is getting in the way. I can be the go-to guy for people who can market, but can’t figure out - or don’t care to try to figure out - how to configure up a One-Time Offer in their membership package. Or maybe they know that visitor tracking data is valuable to them, but they don’t want to pour over the Intenet figuring out what options they have for gathering that data.

And blogs are a big thing. After people work with a blog for 6 months, it’s pretty comfortable. But often when first getting acquainted, a blog can be quite big and scary. Some of that is only in the mind. But that’s not important - the reality is that technology can be a huge roadblock. And I can help reduce or remove the roadblocks.

Removing Technical Barriers

So, are you “Not a (hosting / autoresponder / membership site / Wordpress) success….Yet”? Could you use a hand in those areas? Are there things you work on, knowing full well that it shouldn’t take 5 hours to do certain things? Or maybe you are quite proficient in an area, but there’s no spark of interest in it for you.

Well, that’s what this blog and later additions to this website are all about. Do you find yourself gritting your teeth when working on your web hosting, changing some small thing on your blog, or trying to get a membership site put together? Then I want to help you along. I might help by teaching you how these things work. Some people just need to get a bit of the psychology and the zen of the Internet. Others just need a better tool to do file transfers or HTML editing with. Then there are people who really shouldn’t even be wasting their time playing with file transfers and HTML at all - and I’m glad to have tasks outsourced to me.

Let me ask you - If you could give me a call, we can discuss a new blog website, and you can have that up and running 3 or 4 days later - and I get all the work done - Would that put a smile on your face? And would you be happy to go post 10 or 20 times on your blog in the next week or two? Well, if so - I think it would make us both happy to have a conversation. Drop me a note, leave a comment on my blog, or give me a call. Let’s make some things happen for you.

Joint Ventures

One way that I’ve been improving my own marketing is by partnering with tech-challenged marketers. Often a good marketer from offline disciplines will do just fine on the Internet. It’s still just a game of getting a message to a person, and getting them to consider your point of view. An offline marketer knows this stuff, while others are just learning it. What that offline marketer might want to do is to continue spending their time on marketing. They’ll seek out someone like me to put together the website, the blog, the or the membership site. They’ll put together the sales letter, and write the blog entries. We might work together to add the things that Search Engines look for. Together, we create a successful marketing site on the Internet, and have much more success than we would have if working on the same task, but not working as a team.

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