In short, a Geeky Marketer is someone with techie skills, or sales and marketing skills, that others do not possess. Like a CPA (certified public accountant) or an architect, Geeky Marketers have skills that other people can learn – but they often choose not to learn. Instead, people recognize the need to have a Geeky Marketer on their team, or to handle a particular piece of a project.

Can I Assist You?

Geeky Marketers spend a portion of their time doing work for others. As a sort of “Internet Mechanic” we can get your website “guts” sorted out, fit various pieces and plugins and programs together, and slap on a salespage, squeeze page, “buy now” buttons – and maybe a membership site to deliver a product or a webinar series to your new customers.

My Target Market – Is This You?

My target market have a handful of characteristics that set them apart from the rest of humanity. Here’s a few of those important characteristics.

1. They want to use a website in running a business. Maybe they want to have a website be their store, and to run a mostly virtual business.
2. They either don’t know how to… (build a website, collect electronic payments, automagically deliver purchases to their customers, send out follow-up messages of value and interest to those customers to drive further sales, etc.)… Or they choose not to do these things themselves.In other words, they know enough about their business so they can make more than $100 hourly “doing what they do”. And since I charge less than $100 hourly for my work, they save money paying me to do their “web mechanic” tasks.
3. Without some guidance they may fall victim to the marketing of training for Internet folk. There will always be people willing to train us to the level of a Master’s Degree in topics we should not delve into at all.
4. They speak English or Spanish comfortably, and find my American and Castellano workable.
5. They do want to delegate some aspects of their business, either for a specific “job” or on a long-term basis.
6. They have funds available to invest in this web business building exercise. Either they are putting up the funds themselves, or they have a successful business and can allocate funds from that business for these expenses.

Problems I Can Solve For My Target Audience

These things fall into two categories. One is, “Advising a client on what should be done, based on my learning and experience”. The second is, “Getting things done, based on my knowledge and experience.” I guess to add a third – avoiding the desire to do things perfectly, to learn everything and the resulting lack of accomplishment that can create.

(I’ve done that enough personally for both myself and my clients; I can share the tales with you and save you months or years of precious time.)

1. Get the basics set up – a blog or a website, a “contact us” form and follow-up emails, something configured for sale, and maybe a secure way to deliver an information product after a sale is made.
2. Drawing up some plans that “get the job done” without a lot of complications. Breaking down the “perfect outcome” into smaller pieces, then attacking each of those pieces to build the eventual solution is a very good way to proceed.
3. Coaching the customer through creating sales videos, pricing an offer, and making it available.
4. Keeping the focus on things that truly matter, versus getting caught up in “make-work”. (Build a List of Targets Prospects; Make Them An Offer; Deliver Their Purchase. Then improve on and repeat those processes that are working.)
5. Handling the background tasks. For example, distributing articles and videos; setting up teleseminars and webinars and notifying attendees, along with getting the recordings out to everyone after the event. Or making sure full website and database backups are taken regularly.
6. Finding and selecting solutions, organizing projects and managing them to successful completion. (More and more, I prefer to shortcut this and just get clients to use things that have worked for one of us previously. Learning time isn’t usually bring in revenue; we need to be marketing, NOT building systems all the time.)
7. For the advanced customer, I can take a set of tasks and get them done. This can include complex tasks like putting in an entire Shopping Cart with Membership and Affiliate system sales process, with upsells and email capture and affiliate payouts.

Drop Me  A Line

How does that sound to you? If it makes you pause, I’d suggest you contact me and suggest a time that we can get together on Skype or a telephone call to discuss your needs, and how I will be able to assist you.